Study course Business Administration
Speciality in Event, Fair and Congress Management
Well-qualified employees are one of the most important contributory factors to a company’s success. Specialist knowledge, soft skills and practical experience determine the level of competence and commitment in the firm. The Business Studies course in the form of a sandwich course alternating between the University of Cooperative Education and the company forms the ideal foundation:
Our parallel classroom/company timetable (2½ days practical training and (minimum) two days per week in the University) ensures on-going integration in the company and introduction to practical assignments. Students become actively engaged in the firm’s daily activities from early on.
The overall economic environment
Events and congresses are an important element in modern marketing communication. New trends necessitate a high degree of flexibility and professionalism in terms of advice, tender conditions and implementation of individual customer demands on the part of contractors, service providers and organisers alike.
The University of Cooperative Education prepares students by means of sophisticated, management-orientated academic study to find the latest and most effective solutions for the industry.
Course objectives
The course objectives in 3 years at the University of Cooperative Education are ambitious. As a result, we demand from our students an above-average commitment, both in the company and in the classroom, as well as exceptional interest in their specific subjects and in the overall economic context.
Primary Aims of the Course:
-
to impart the knowledge necessary for an academically-based and, at the same time, practically-orientated qualification within a short period;
- the attainment of methods and soft skills, both in the theoretical part of the course, as much as in the hands-on activity;
- to enable graduates to shoulder specialist and management tasks early on.
Fields of activity
Graduates are capable, immediately after finishing the Course, of taking on positions of responsibility in:
- Marketing and Sales
- Planning and Organisation
- Event Management
- Human Resources
- Financial Controlling
Companies
The course training partners can be any of the types of company in the industry:
- Event Agencies and Organisers
- Congress Organisers and Congress Centres
- Theme Restaurants
- large companies of any kind with an Event Department
- Country Cottage Resorts and Theme Parks
Course Duration: 3 Years / 6 Semester
Academic Award: B.A. (Bachelor of Arts), Speciality Event, Fair and Congress Management
Study locations: Berlin, Bochum, Darmstadt, Erfurt, Göttingen, Hamburg, Heidelberg, Kassel, Cologne, Munich, Nuremberg
[Curriculum.pdf]
