Study course Business Administration
Speciality Marketing Communication / Public Relations
Well-qualified employees are one of the most important contributory factors to a company’s success. Specialist knowledge, soft skills and practical experience determine the level of competence and commitment in the firm. The Business Studies course in the form of a sandwich course alternating between the University of Cooperative Education and the company forms the ideal foundation:
Our parallel classroom/company timetable with 2½ days practical training and a minimum of two days per week in the University ensures on-going integration in the company and introduction to practical assignments. Students become actively engaged in the firm’s daily activities from early on.
The overall economic environment
Marketing Communication and Public Relations are crucial elements of corporate management. Target-oriented communication is a decision-making function pivotal for the success of companies and organisations in times of strong competition and increasing internationalisation. In particular medium-sized companies increasingly recognise the importance of Public Relations – big concerns have already exemplified its importance. Professional skills and key competences are necessary for a company in order to develop a market position, to build it up and to consolidate it permanently.
Within complex and management-oriented professional studies, the students are prepared efficiently and with up-to-date materials to assume strategic and functional management duties and responsibilities in the areas of Marketing and Sales and in internal and external communication.
Course objectives
The course objectives in 3 years at the University of Cooperative Education are ambitious. As a result, we demand from our students an above-average commitment, both in the company and in the classroom, as well as exceptional interest in their specific subjects and in the overall economic context.
Primary Aims of the Course:
-
to impart the knowledge necessary for an academically-based and, at the same time, practically-orientated qualification within a short period.
- the attainment of methods and soft skills, both in the theoretical part of the course, as much as in the hands-on activity,
- to enable graduates to shoulder specialist and management tasks early on.
Fields of activity
Graduates are capable, immediately after finishing the Course, of taking on positions of responsibility in:
- Marketing/Distribution
- Advertising
- Management
- Public Relations
- Advisory services/Consulting
Companies
The course training partners can be any of the types of enterprise in the industry:
- Medium-sized companies
- PR- and Marketing divisions of concerns
- Associations, Organisations and Research Institutes
- Market Research Institutions
- Consultancies
- PR- and Advertising Agencies
Course Duration: 3 Years / 6 Semester
Academic Award: B.A. (Bachelor of Arts), Speciality Marketing Communikation/ Public Relations
Study locations: Berlin, Bochum, Darmstadt, Erfurt, Göttingen, Hamburg, Heidelberg, Kassel, Cologne, Munich, Nuremberg
[Curriculum.pdf]
