Study course Business Administration Speciality in Sports Management
Those who wish to start a successful career in Sports Management need, besides knowledge of the sector, a thorough grounding in Business Studies, as well as soft skills and methods expertise. The Business Studies course in the form of a sandwich course alternating between the University of Cooperative Education and the company forms the ideal foundation: our parallel classroom/company timetable (2½ days practical training and (minimum) two days per week in the University) ensures on-going integration in the company and introduction to practical assignments.
The overall economic environment
The sport and health job market offers diverse new professional opportunities and a challenging range of activities. Sport, leisure and fitness are areas of continuing growth. Due to the current trend in health prevention, and the increasing dove-tailing with the health and wellness market, the development of this dynamic economic sector is in full swing. The ever more complex organisation in the sport and health industry demands more professional management. In this practically-orientated study course you will be thoroughly prepared for the particularities of the sport and health sector.
Course objectives The course imparts management methods particular to the sector, combined with a focus on marketing, financial controlling and health. This qualification, with a thorough grounding in business studies and sport prepares our graduates to take on posts of responsibility across the spectrum of sport and health management. By means of permanent interchange of ideas with the organisations which cooperate with us, we ensure an up-to-date and effective combination of theory and practice. The early and active application of the knowledge acquired on the course in the everyday world of sport equips our graduates for the job market.
Fields of activity
- Sports clubs and associations
- Commercial Leisure and Sports Centres
- Wellness and Health Centres
- Health Insurance Companies, Rehabilitation Centres, health and spa resorts.
- Sporting goods and sports equipment suppliers
- Advertising and event organisers involved in sport
- Public sports administration
Course Duration: 3 Jahre / 6 Semester
Academic Award: B.A. (Bachelor of Arts), Speciality in Sports Management
Study locations: Berlin, Bochum, Darmstadt, Erfurt, Göttingen, Hamburg, Heidelberg, Kassel, Köln, München, Nürnberg [Curriculum.pdf]
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